Finnish Speaking Performance Marketing Manager (Fintech)

Krea was founded in 2018 with the ambition to become the largest procurement platform for SME credit financing in Northern Europe. Since our inception, we have supported 25,000 small businesses in accessing approximately SEK 2.5 billion in financing. Krea is a founder-led company backed by Roosgruppen, ExM Invest, and a group of angel investors.

We are now seeking a driven Performance Marketing Manager to ensure that we continue to offer the best available service to our customers.

About the role

As our Performance Marketing Manager, you will take ownership of Krea’s digital marketing efforts and play a key role in driving growth across Sweden and Finland. Your mission is to make every krona count by continuously testing, optimizing, and scaling campaigns to maximize return and contribution margin.

Reporting to our Head of Marketing, you will be a key driver in our growth journey. This role is for someone who thrives on data, enjoys working with a high degree of autonomy, and takes pride in turning marketing investments into measurable business results. Experience or a strong interest in SEM (Google Ads, GA4, Bing) and SEO is a big plus.

Key Responsibilities

• Build and execute the performance marketing strategy to drive growth in Sweden and Finland.

• Plan, execute, and optimize digital marketing campaigns, with a strong focus on Google Ads and SEO.

• Analyze campaign performance and translate insights into actions that improve ROAS, conversion rates, and traffic quality.

• Monitor budgets, bids, and ROI to ensure cost-effective marketing.

• Stay up to date on digital marketing trends and emerging channels to maintain Krea’s competitive edge.

• Collaborate with the marketing team to deliver high-impact initiatives.

The Environment at Krea

In order to thrive at Krea you should want to be part of building the company. We expect you to take full ownership of your areas of responsibility, but you will also be supported by colleagues that have a lot of experience from the industry. In this role you will work closely with all teams, i.e. Tech, Commercial and Operations to ensure that you have a holistic understanding of what is important for our customers and lender partners.

We want you to be extremely candid and always speak up, without compromise. At Krea we believe that the group is far smarter than any individual, independent of age, race, gender or seniority. To ensure that the best ideas and solutions win, we oblige all team members to speak their mind and share opinions without compromise whenever they don’t agree. This is our strongest common value for people at the company.

Requirements:

• Education: Minimum a bachelor’s degree (Master's degree is a plus) preferably in one of the following areas: Marketing and/or Business.

• Experience: 1-2 years of relevant experience e.g digital marketing, and/or performance marketing - ideally in high-growth B2B companies or fintech.

• Interest: Interest in finance and fintech

• Analytical mindset: You are comfortable with data and base your decisions on analysis.

• Humble but clear visioned personality: You seek input and information to understand but you build your own opinions and are not afraid to get them questioned.

• Oral and written proficiency in Swedish, Finnish and English

Beneficial experience:

• Experience with digital marketing tools and analytics platforms, such as Google Ads, GA4, GSC, Bing, LinkedIn and/or other performance marketing platforms.

• Experience driving SEO

• Tableau or other BI tools
  
  

Mindset is more important than what you have done previously - you should be able to show that you have the drive and persistence required to build a company.

What we offer in this role:

• Office in central Stockholm (Valhallavägen, close to KTH)

• Primarily office-based; one work from home day per week is possible

• Vacation: 30 days / year

• Healthcare allowance of 5 000 SEK

• Pension benefit

• Individuals in this role could receive a combination of salary and options (“kvalificerande personaloptioner”)

Recruitment process :

• Recruitment tests

• 30 min video interview

• 2 hour in person interview with case